In 2007, the Alzheimer's Association began a movement to dramatically increase awareness and concern about Alzheimer's. We're calling on 5 million Americans — one for every person living with the disease — to become a Champion and join the Alzheimer cause. We're closer than ever to research breakthroughs that have the potential to change the course of this disease. Now is the time for you to take action and join us. Let's win this fight!

Champion celebrities, including Wayne Brady, Molly Sims, Elisabeth Hasselbeck and Tony Plana share how Alzheimer's disease touched their lives. More videos >>

Celebrity Champions speak out

You know them from the entertainment and sports worlds. And now they are helping us to recruit 5 million people to 'champion' the Alzheimer cause. Many of these well-known personalities have a personal connection to the cause because they've lost loved ones to Alzheimer's.

Celebrity Photo Gallery

The Alzheimer's Champions have been photographed by well-known celebrity and fashion photographer Robert Trachtenberg.